During the research, we identified that the Government invests a large sum of taxpayer’s money in academic research. These research get published in research papers and journals but generally the common taxpayers are left unaware about these interesting projects that they help funding.
TestTube is an attempt to provide researchers a platform to share their research in an engaging and accessible manner. The interface allows researcher to create video respond to standard interview questions explaining their research. TestTube also allows researchers to share their project images and videos that can make their work look appealing and share it with a larger audience. As videos have high potential of viral growth, TestTube provides an engaging medium of sharing research work as compared to traditional mediums of research papers and journals.
Needfinding: In order to understand the need of users we conducted Social Media Analysis collecting information from over 100 relevant comments on Twitter, Facebook and Blogs, Government websites like usasepnding.gov, data.gov and foundations that promote Government openness like Sunlight and Public Square Project. In addition to understand specific user needs, we conducted three interviews with people representing different stakeholders in the project.
Affinity Diagram: Based on the needs, we created Six opportunity statements and brainstormed over 100 ideas. We also collected 90 more related ideas from Crowdsourcing using Amazon’s Mechanical Turk. The ideas were categorized based on the emerging patterns using Affinity Diagram. Then the ideas were plotted on Impact Vs Achievability graph to find the top 15 ideas with the highest potential.
Storyboarding and Speed Dating: The top 15 ideas were narrowed down to 6 on the basis of expert critique reviews and voting. The final 6 ideas were evaluated by speed dating by creating storyboards each of which were shown to 4 user on Mindswarms and 2 in a face-to-face interview.
Crowdfunding Campaign: After synthesizing all the data, TestTube emerged as the favorite and the most impactful idea. As a part of course, we created a Indiegogo Crowdfunding campaign allowing people to invest in our idea, which ran for almost 1 month. Although, we did not met the target amount we set to create the system, the experience of running a crowdfunding campaign was very interesting which included creating campaign video and perks for the funders. Visit indiegogo campaign
Prototype and Evaluation: Several prototype of the interface were created and iterated based on data collected during user testing. Paper prototype of the interfaces for the researcher and the common man were created and tested with real users.